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I spoke with one former editor who told me how, when a book’s appointed delivery date arrived, any manuscript even marginally close to completion was sent to production, regardless of its current state. When people search for a lawyer or attorney, they aren’t browsing casually – they’re looking for experienced legal help they can trust. You want to make sure that you are comfortable with your editor before you sign a contract or agree to work with him or her. Fortunately, finding one is easy, because people in the business of publishing books generally want you to be able to get in touch with them. I also want it to be well beyond “rough draft” form, because it’s hard for me to evaluate your writing if you wave away spelling errors, awkward grammatical constructions, and inconsistencies as “things I’ll fix later.” Similarly, I expect your technical material to be close to flawless.
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Putting an ad up on your blog, or including a link in an email may work, but with all the noise online, it’s no longer enough.