The Reason The Real Wonka Chocolate Bars Were Discontinued
This year I have been able to organise my materials and spend time on the design, and to enjoy the process lot more. Ten Golden Tickets were hidden in the bars and bags of Wonka Exceptionals. Later, more Exceptionals flavors were added, like Wonka Triple Dazzle Caramel and Wonka Fantabulous Fudge. A Nestlé factory in Europe started making Wonka Bars with the flavors and wrappers from the 2005 movie. These included Whipple-Scrumptious Fudgemallow Delight, Nutty Crunch Surprise (which didn’t actually have nuts), and Triple Dazzle Caramel. The company that made them was called the Willy Wonka Candy Company, which was part of Nestlé.
The real Wonka Bar was a chocolate bar made to look like the ones from the book and movies. It was inspired by Willy Wonka & the Chocolate Factory and Charlie and the Chocolate Factory. On 9 August 2013, Nestle UK announced that the Wonka Bar was to return to the UK, after having not been sold since 2005. The new Wonka Bars are available in small individual bars and 100g big block bars.
What’s more, we can now get cool Wonka Candy to eat the treats mentioned in the book. The first step to making the bars was to find an inexpensive and widely available chocolate bar that was long and narrow, just as Wonka’s is in the movie. This also lent itself to fitting the long name of the chocolate bar on the wrappers I was making.
The milk Chocolate Candy Bars flavor is sweet but not overwhelming, and every bite has plenty of crunchy hazelnut morsels. Even the texture is soft and aerated like the brand’s classic truffle. However, its top selling point is also its main limitation. Although I enjoy hazelnut flavor in chocolate, it’s one that can lose its charm after several bites, and that’s what happened here.
The Golden Ticket that grants five “lucky” children the chance to visit Willy Wonka’s chocolate factory is hidden inside the famous chocolate bars, with the candy serving as a catalyst for the whole story. Still, there were a few promising signs that the beloved candy bar could return. For one, Ferrero released a line of chocolate bars based on their beloved candies in 2022. And second, the release of the musical “Wonka” — starring Timothée Chalamet — could kick start another Wonka Bar campaign, as has been the case with previous movie adaptations. In 1971, a film production company teamed up with Quaker Oats to make a movie version of Roald Dahl’s beloved children’s book. Part of the problem with Quaker’s Wonka Bar strategy was that the 1971 film simply wasn’t very popular in its initial release.
It took several years for the company to nail down a recipe for the Wonka Bar and they finally released one in 1975, per The Huffington Post. The company struggled to solidify their chocolate recipe (literally, as the bars kept melting), and didn’t actually release the flagship Wonka Bar until 1975. For years, Wonka Bars were reintroduced and pulled from markets intermittently. In 1988, the Willy Wonka candy brand was sold to Nestlé, the company credited with inventing chocolate chips ( who still sells some of the best grocery store chocolate chips). They went on to have greater success under the Willy Wonka name, but even they could not withstand the strain of declining sales.
Wonka chocolate will be available in three flavours – Millionaire’s Shortbread, Crème brûlée and Chocolate Nice Cream. “Willy Wonka Chocolate Bars Wonka as a brand is synonymous with deliciously imaginative confectionery all over the world.” The company said Wonka chocolate will be one of its biggest launches since Randoms in 2009 and KitKat Chunky 10 years earlier. If I had access to a colour printer the design and making process would likely be very simple. However, I do not, so all of the elements of decoration on the wrapper had to be individually cut and then carefully applied. Though this made for a much longer making process, the results feel really substantial and tactile.
However, these real Wonka Bars stopped being sold in January 2010 because they weren’t selling very well. These include Willy Wonka & the Chocolate Factory (from 1971) and Charlie and the Chocolate Factory (from 2005). There’s even a play called Charlie and the Chocolate Factory the Musical (from 2013) where they appear. Each movie and play shows the Wonka Bar with different wrappers.
Nestlé Japan also released a toy truck containing these bars. However, they have since been discontinued after the sale to Ferrero. The wrappers of the 1971 version are brown with an orange and pink border with a top hat over the “W” in Wonka, similar to the film’s logo, and the chocolate bars resemble Cadbury Dairy Milk chocolate bars.
Akesson’s Organic Chocolate bars have won a multitude of awards and is regarded as one of the best craft chocolate bars on the market. Raaka is devoted to making uncommonly delicious chocolate that captures the brighter, bolder, and fruitier side of cacao. They make every bar from scratch with unroasted cacao beans, sourced from growers they trust and admire. The unique flavour of their unroasted chocolate is part place, part process. They craft their bars in celebration of each cacao origin’s unique character.